When implemented correctly, a meta description tag is one of the best elements you can add to your site
white label meta geofencing 10. It acts as a preview or welcome for people who find your website listed on a search engine results page. If done correctly, it can drive traffic and increase clicks. Each page of your website can have a meta description. It is an easy way to add a description of every page on your website. VIDEO
This is a great description. It’s concise but not too brief and lets the visitor know what the site offers. It is also professionally written. The NRA.org homepage does not include a meta description as of September 3, 2010. The title tag of the search engine results shows the following text:While widely acknowledged today as America’s foremost Second Amendment rights defender, the NRA, since its founding, has… This gives potential visitors an incomplete picture of what the NRA represents and what it can offer visitors. The text does not help to market the website or attract new visitors. It’s a huge missed opportunity. A poor meta description will not cripple or make a website ineffective but it won’t help. Bottom line: If you can effectively market your site with it, why not? As a general rule, keep meta descriptions short, unique, and informative. Avoid meta tags that are longer than 160 characters. Google will ellipsis your meta tag after 160 characters. You don’t need a meta-description like “Buy Your Books here! CHEAP!” Your website looks gimmicky and unprofessional. When brainstorming, think about what makes your business unique and what special qualities your webpage offers to consumers. Think about the unique qualities that your website has to offer to customers.
You can express this in 160 characters, or slightly less. Instead of saying something amateurish and generic like “Buy your book here!” CHEAP!” I’d like to try something more along the lines “We specialize in rare and hard to find books. Browse our online shop to see our extensive listing of out-of-print and first edition books.